How to Give The Perfect Check-Out Experience on your E-Commerce Website
Your e-commerce site may be doing well, but is it doing as well as it can be? Every page must be fully functioning and made to appeal to your customers. This especially includes your very important but also overlooked checkout page. The reality is that a checkout page can actually make or break your e-commerce site, and you want to give your site every advantage to succeed. This article will help you learn how to make the perfect checkout page.
Did you know that around 68% of all e-commerce visitors end up abandoning their shopping cart, which ends up leaving approximately $4 trillion worth of merchandise abandoned on average. These are important numbers to consider before you dismiss the importance of your checkout page. The good news is that around 63% of this is possibly recoverable. The question is, why does this happen? There are a variety of reasons why carts are left abandoned, including:
- Unexpected shipping costs (the biggest reason people abandon their cart)
- Users being required to create a new user account
- Not ready to purchase anything yet
- Payment security concerns
- Poor user experience
- Unable to find coupon code
Now that you understand why carts are left abandoned, you need to know what you can do about it. The perfect checkout page has 4 simple elements:
- Security and
These items should be combined in order to create the best checkout page possible. You need to make the page easy to use by making logging in/creating an account easier and by also not forcing people to create an account against their wishes. You should also ensure that people understand how to recover their passwords. This will save the users time, something that they will greatly appreciate.
The cart page should have a picture of the item that is going to be purchase on the list and there should be an option that allows the customer to change the quantity or remove the items from the cart. You should also be upfront with all shopping costs so the customer is not surprised when they see the total price. There should also be a “Save for Later” option, something that is important when you have users that want to come back with discounts.
There should be a variety of shipping options available for the customer to choose form and there should also be clear instructions on filling out the page to allow the purchasing process to move faster. You must include a variety of payment options and security certificates, giving options for your customer and helping them to feel safe about purchasing something from you. Finally, the customer should receive a payment confirmation about their purchase, one that has all of their necessary information and a way to contact you if they have any questions about their order.
These are all things that work together to help e-commerce websites create the best checkout page, which will maximize your profits. This is your business and you need to do whatever it takes to get that competitive edge. Something as simple as creating the perfect checkout page will make a huge difference.